Kent Barker Collection / The Sixth Floor Museum at Dealey Plaza

January 2, 1960

JFK ENTERS THE PRESIDENTIAL RACE

Senator Kennedy announces his candidacy for President of the United States.

Listen to an excerpt from the oral history interview with Jacques Lowe, the Kennedys' personal photographer for many years, by clicking "Find out more."

Image: Kennedy's presidential campaign button features his face on a background of red, white and blue stripes.

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John F. Kennedy lenticular campaign pin

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John F. Kennedy lenticular campaign pin

This lenticular campaign pin shows two different images depending on the angle from which the pin is viewed. One image is a black and white portrait of Kennedy; the other is of a white-on-black slogan, "The Man for the 60's".The pin has a blue metal backing that wraps around the front edge. The back has a brass-colored pin with clasp. The following information is printed in white on the back: "Vari-Vue(R) byPictorial Productions, Inc. Mt. Vernon, N.Y., U.S.A.Pat. No. 2,815,310"There is a union logo beneath the manufacturer's information.

Object Details
Object title:

John F. Kennedy lenticular campaign pin

Date:

1960

Terms:

Presidential campaign

1960 presidential election

Kennedy campaign

Kennedy, John F.

New York
Medium:

Plastic, Metal

Dimensions:

Diameter: 2 1/2 in. (6.4 cm)

Credit line:

Gertrude Strohbeck Collection/The Sixth Floor Museum at Dealey Plaza

Object number:

2004.054.0020

Curatorial Note:

Lenticular printing - which allows an image to change or move when viewed from different angles - was developed in the 1940s. Both campaigns issued similar lenticular pins during the 1960 election. - Stephen Fagin, Curator

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John F. Kennedy lenticular campaign pin

This lenticular campaign pin shows two different images depending on the angle from which the pin is viewed. One image is a black and white portrait of Kennedy; the other is of a white-on-black slogan, "The Man for the 60's".The pin has a blue metal backing that wraps around the front edge. The back has a brass-colored pin with clasp. The following information is printed in white on the back: "Vari-Vue(R) byPictorial Productions, Inc. Mt. Vernon, N.Y., U.S.A.Pat. No. 2,815,310"There is a union logo beneath the manufacturer's information.

Object Details
Object title:

John F. Kennedy lenticular campaign pin

Date:

1960

Terms:

Presidential campaign

1960 presidential election

Kennedy campaign

Kennedy, John F.

New York

Medium:

Plastic, Metal

Dimensions:

Diameter: 2 1/2 in. (6.4 cm)

Credit line:

Gertrude Strohbeck Collection/The Sixth Floor Museum at Dealey Plaza

Object number:

2004.054.0020

Curatorial Note:

Lenticular printing - which allows an image to change or move when viewed from different angles - was developed in the 1940s. Both campaigns issued similar lenticular pins during the 1960 election. - Stephen Fagin, Curator

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