One lenticular campaign pin that shows two different images depending on what angle the pin is viewed from. One image is a black and white portrait of Senator John F. Kennedy on a white background. The other view has a black background with the slogan "The Man for the 60's" printed in white. The button is set into a brass backing that wraps around the front edge, and has a brass pin with clasp. The following information is engraved into the back: "Vari-Vue(R)Mt. Vernon, N.Y.Pat. No. 2815310"