Kent Barker Collection / The Sixth Floor Museum at Dealey Plaza

January 2, 1960

JFK ENTERS THE PRESIDENTIAL RACE

Senator Kennedy announces his candidacy for President of the United States.

Listen to an excerpt from the oral history interview with Jacques Lowe, the Kennedys' personal photographer for many years, by clicking "Find out more."

Image: Kennedy's presidential campaign button features his face on a background of red, white and blue stripes.

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Kennedy-Johnson collar tab

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Kennedy-Johnson collar tab

Campaign collar tag supporting Kennedy-Johnson during the 1960 election. The words "KENNEDY" and "JOHNSON" are printed in blue on a white background. The round tab reads "Bastian Bros. Co., Rochester, N. Y." The tag is made of thin metal; the user would bend the tag so that the round tab would go inside a collar and the main label would show.

Object Details
Object title:

Kennedy-Johnson collar tab

Date:

1960

Terms:

1960 presidential election

Presidential campaign

Johnson, Lyndon B.

Kennedy, John F.

Rochester
Medium:

Metal

Dimensions:

1 1/8 × 1 1/16 in. (2.9 × 2.7 cm)

Credit line:

Jesse Moyers Collection/The Sixth Floor Museum at Dealey Plaza

Object number:

2014.074.0004

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Kennedy-Johnson collar tab

Campaign collar tag supporting Kennedy-Johnson during the 1960 election. The words "KENNEDY" and "JOHNSON" are printed in blue on a white background. The round tab reads "Bastian Bros. Co., Rochester, N. Y." The tag is made of thin metal; the user would bend the tag so that the round tab would go inside a collar and the main label would show.

Object Details
Object title:

Kennedy-Johnson collar tab

Date:

1960

Terms:

1960 presidential election

Presidential campaign

Johnson, Lyndon B.

Kennedy, John F.

Rochester

Medium:

Metal

Dimensions:

1 1/8 × 1 1/16 in. (2.9 × 2.7 cm)

Credit line:

Jesse Moyers Collection/The Sixth Floor Museum at Dealey Plaza

Object number:

2014.074.0004

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