Campaign poster supporting Lyndon Johnson for president in 1964

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Poster supporting Lyndon Johnson for president in 1964. Over the slogan "Let's keep building the Great Society" are three sketches of past Democratic presidents: Franklin D. Roosevelt, Harry S. Truman and John F. Kennedy.

Object Details

Object title:

Campaign poster supporting Lyndon Johnson for president in 1964

Date:

1964

Terms:

Presidential campaign

Posters

1964 presidential election

Johnson campaign

Kennedy, John F.

Johnson, Lyndon B.

Medium:

Paper

Dimensions:

25 × 18 3/4 in. (63.5 × 47.6 cm)

Credit line:

The Sixth Floor Museum at Dealey Plaza Collection

Object number:

2015.059.0002

Curatorial Note:

President Lyndon Johnson recognized the power of the Kennedy legacy in the immediate aftermath of the assassination, and he used it to great political effect during the 1964 election. Virtually every Democratic presidential candidate since that time has included the image or the words of John F. Kennedy in their campaign materials, holding up the late president as a shining example of party leadership -- and also tapping into the unfulfilled hope and promise that Kennedy represents. Some candidates, including Bill Clinton and Barack Obama, have been specifically compared to John F. Kennedy in terms of their optimism and soaring rhetoric. - Stephen Fagin, Curator